Dynamic CPeS Calculator for Real-Time Ad Rotations
Oleg Tagobitsky Oleg Tagobitsky

Dynamic CPeS Calculator for Real-Time Ad Rotations

When an LED ribbon can flip creatives in seconds, every visible moment becomes tradable inventory. This post shows how a live Cost-per-Exposure Second (CPeS) feed transforms static perimeter boards into real-time revenue engines — letting rights-holders throttle or accelerate rotations mid-match, meet contractual screen-time promises, and unlock programmatic-style pricing. From the computer-vision APIs that verify each logo to the control hooks that adjust pacing on the fly, discover the architecture and boardroom playbooks that turn stadium LEDs into data-driven profit centers.

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