Sponsorship ROI from Live Sports Feeds
Oleg Tagobitsky Oleg Tagobitsky

Sponsorship ROI from Live Sports Feeds

Sponsorship in live sports is evolving from vague exposure estimates to real-time, data-driven ROI. Thanks to AI-powered logo tracking, brands can now measure on-screen presence down to the second, broadcasters can unlock new monetization models and agencies can optimize campaigns with digital-level precision. This post explores how computer vision is transforming sports sponsorship into a performance marketing powerhouse.

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