Counterfeit Watchdogs: Logo Forensics on Resale Sites

In the fast-growing world of luxury resale, every product photo is a new battleground for trust. As peer-to-peer marketplaces surge, counterfeiters are matching pace — deploying ever-more sophisticated fakes that slip past human moderation and threaten brand equity at scale. For C-level leaders, this is no longer just a compliance challenge but a strategic imperative. Today, automated logo forensics powered by AI is emerging as the frontline defense, delivering sub-second authenticity checks that outpace fraudsters, protect revenue, and fortify consumer confidence. This post explores how advanced image recognition—integrated seamlessly into listing workflows — can transform counterfeit risk from a persistent liability into a source of competitive advantage for brands and platforms alike.