Virtual Product Placement: Pricing Logos in Post-Production

As streaming platforms race to monetize their vast libraries, virtual product placement is changing the rules of the game. Digital billboards, branded soda cans, and even storefronts can now be inserted into movies and series after filming, tailored for every market and audience. But with this creative power comes a new challenge: how do you price and verify every on-screen logo in a world where every frame is a potential revenue source? In this post, we explore how AI-powered computer vision and logo detection transform virtual placements from guesswork into auditable, performance-based inventory — empowering studios, advertisers, and media buyers to monetize every branded pixel with unprecedented transparency and precision.