From Sponsorship Spend to Screen Time ROI

Global brands pour billions into sports sponsorships, product placements, and broadcast signage — but too often rely on vague estimates to measure success. Traditional reporting offers little clarity on how much visibility a brand actually earns on screen. This post explores how AI-powered video analytics transforms sponsorship measurement, delivering precise metrics like screen time and visual share of voice. For executives, the shift from assumption to accountability unlocks smarter budget allocation, stronger negotiation leverage, and a sustainable competitive advantage in the sponsorship marketplace.