Traditional sponsorship metrics have long relied on impressions — estimates of how many people might have seen a logo or brand placement. But in today’s environment, where sponsorship deals run into the millions, impressions fall short of proving real impact. Executives need stronger, defensible evidence of brand visibility and dominance.

This is where visual share of voice (vSOV) comes in. vSOV measures the actual proportion of screen time a brand commands during live sports, esports, or entertainment events. It shifts the conversation from hypothetical reach to measurable attention, showing not just whether a brand was present, but whether it was truly seen and remembered.

Powered by computer vision and AI, vSOV provides executives with the clarity to optimize sponsorship investments, negotiate from a position of strength, and benchmark performance against competitors. In a world where attention is the new currency, vSOV is becoming the definitive metric for sponsorship ROI and brand leadership.