Tracking Brand Mentions in Fan Photography
In stadiums, arenas, and concert halls, the real reach of sponsorships is often captured by the crowd, not the official camera crew. Fan-shot images circulate instantly through social media, private groups, and niche communities — carrying brand logos into spaces traditional tracking never measures. By applying AI-powered visual recognition to this organic content, sponsors can uncover hidden impressions, quantify post-event visual reach, and gain a competitive edge in negotiations. In an era where authenticity drives engagement, fan photography isn’t just a byproduct of events — it’s a strategic data source that can transform sponsorship ROI.
Measuring Brand Visibility in Esports Streams
In esports, sponsorship success isn’t about where your logo sits — it’s about when and how often it’s seen in the heat of the match. Fast camera cuts, shifting player views, and unpredictable gameplay make traditional exposure estimates unreliable. AI-powered logo detection changes the game, delivering frame-by-frame visibility metrics across every stream and platform. For executives, this turns sponsorship from a gamble into a measurable asset — one that strengthens negotiation power, optimizes placement strategy, and maximizes ROI in one of the world’s fastest-growing entertainment markets.