Turning Store Traffic Footage into Marketing Insights
Oleg Tagobitsky Oleg Tagobitsky

Turning Store Traffic Footage into Marketing Insights

In-store cameras are no longer just for counting people — they're becoming powerful tools for understanding shopper behavior. By analyzing how long customers dwell at displays, which products they interact with, and how store layouts influence decisions, retailers can unlock insights once limited to e-commerce. This post explores how modern computer vision turns everyday footage into data-driven marketing decisions that boost engagement and conversion — without compromising customer privacy.

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