Eye-Level Wins: Optimizing Retail Endcap Logos

In retail, what happens at eye level doesn’t just influence what shoppers buy — it shapes the entire P&L. Shelf studies reveal that products placed in the shopper’s direct line of sight attract 35% more attention and drive significant sales lifts. Yet many brands still struggle to see, let alone optimize, what’s really happening across thousands of stores. Today, AI-powered computer vision is rewriting the rules, turning ordinary aisle photos into boardroom KPIs. C-level executives can now benchmark, measure, and improve shelf performance at unprecedented speed and scale — transforming logo placement from a merchandising guess into a strategic, profit-driving advantage. This post explores how next-generation shelf analytics are empowering decision-makers to win the battle for attention, maximize ROI, and drive sustainable growth by keeping their brands always in the shopper’s gaze.