Dynamic CPeS Calculator for Real-Time Ad Rotations
When an LED ribbon can flip creatives in seconds, every visible moment becomes tradable inventory. This post shows how a live Cost-per-Exposure Second (CPeS) feed transforms static perimeter boards into real-time revenue engines — letting rights-holders throttle or accelerate rotations mid-match, meet contractual screen-time promises, and unlock programmatic-style pricing. From the computer-vision APIs that verify each logo to the control hooks that adjust pacing on the fly, discover the architecture and boardroom playbooks that turn stadium LEDs into data-driven profit centers.
Dynamic DOOH Ads: Switching Creatives on Logo Sighting
What if your billboard could outsmart the competition in real time? With AI-powered cameras and logo recognition, digital out-of-home (DOOH) advertising is entering a new era — where nearby competitor sightings trigger instant creative switches. From delivery bags to branded vans, visual cues become dynamic ad triggers, delivering hyper-relevant impressions and unlocking premium CPMs. This post explores how forward-thinking brands and media networks are turning public visuals into performance-driven marketing assets — without overhauling their infrastructure.