Dynamic DOOH Ads: Switching Creatives on Logo Sighting

What if your billboard could outsmart the competition in real time? With AI-powered cameras and logo recognition, digital out-of-home (DOOH) advertising is entering a new era — where nearby competitor sightings trigger instant creative switches. From delivery bags to branded vans, visual cues become dynamic ad triggers, delivering hyper-relevant impressions and unlocking premium CPMs. This post explores how forward-thinking brands and media networks are turning public visuals into performance-driven marketing assets — without overhauling their infrastructure.