
E-Sports Overlays: Measuring Virtual Brand Presence
Esports overlays — virtual billboards, HUD bugs, replay wipes — now command real budgets, and they deserve stadium-grade measurement. This post shows how to turn gameplay and broadcast footage into qualified exposure seconds using modular computer-vision blocks (logo recognition, OCR, object detection, anonymization), then roll those seconds into two board-ready KPIs: vSOV (visual share of voice) — how much of the screen you truly owned — and CPeS (cost per exposure second) — what you paid for that ownership. Grounded in current IAB gaming guidance, the framework helps publishers and sponsors price, verify, and optimize inventory across titles, proving value with auditable numbers — and giving leadership a practical path to faster deals, cleaner renewals, and better unit economics.

Sports Sponsorship Optimization with Automated Metrics
In the world of sports sponsorship, visibility is everything. With billions invested in LED displays and stadium banners, brands are pushing for real-time control over how and when their logos appear. Powered by cutting-edge computer vision and live data streams, stadiums are turning passive LED boards into dynamic marketing assets. Real-time optimization now allows sponsors to adjust rotations mid-match, ensuring their logos shine during the biggest moments — when audience attention is at its peak. Discover how this revolutionary approach is transforming sponsorships from static displays into fully interactive, data-driven experiences.