Real-Time Dashboards: Logo Metrics in the Broadcast Truck
Oleg Tagobitsky Oleg Tagobitsky

Real-Time Dashboards: Logo Metrics in the Broadcast Truck

Producers can’t optimize what they can’t see. This post shows how real-time dashboards in the broadcast truck turn sponsorship from a next-day report into a live, revenue lever. Using low-latency, edge-AI pipelines, we push Screen Timeand visual Share of Voice (vSOV) to tablets in under two seconds — so directors can rebalance LED rotations, cue lower-thirds, and protect rate cards during the game. You’ll get an executive blueprint for the on-truck architecture, the quality-weighted metrics that stand up in negotiations, and a pragmatic build-vs-buy path that combines ready services — such as a Brand Recognition API — with targeted customization. The outcome: fewer make-goods, stronger auditability, and mid-game yield management that compounds across a season.

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Competitive Benchmark: Tracking Logo Presence in Streams
Oleg Tagobitsky Oleg Tagobitsky

Competitive Benchmark: Tracking Logo Presence in Streams

In today’s sponsorship landscape, brand visibility isn’t just a perk — it’s a performance metric. Real-time logo recognition now tracks every second a logo appears on screen across multiple live streams, empowering sponsors to benchmark against competitors, optimize placements and back negotiations with hard data. From main broadcasts to TikTok highlight reels, visual presence is the new scoreboard — and those who measure it are gaining the upper hand.

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Real-Time Logo Detection: Live-Stream Sponsorship ROI
Oleg Tagobitsky Oleg Tagobitsky

Real-Time Logo Detection: Live-Stream Sponsorship ROI

In the fast-moving world of live-stream sponsorships, waiting days for exposure reports just isn’t enough anymore. Real-time logo detection powered by AI transforms every second of brand visibility into actionable data — helping organizers, broadcasters and brands maximize sponsorship ROI while the event is still live. In this article, discover how real-time analytics close the visibility gap, unlock new revenue streams and future-proof sponsorship strategies across sports, esports, webinars and creator content. Whether you start with a ready-to-use API or a custom-built vision system, the ability to measure sponsorship impact instantly is becoming a game-changing advantage.

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