Social Listening 3.0: Visual Mentions You’re Missing
Text-based social listening tools miss up to 70% of brand mentions that appear only in user-generated images—unlabeled, untagged, and unseen. In this post, we explore how visual social listening is closing that gap using AI-powered logo and product recognition, enabling executives to surface hidden customer sentiment, detect risks earlier, and unlock a new layer of competitive intelligence from the content users don’t talk about — but show.
Visual Listening: Tracking Every Un‑Tagged Logo Mention
In today's visually driven world, more than 85% of brand appearances happen silently — without hashtags or mentions. Traditional social listening tools miss these critical visual moments, leaving brands with an incomplete view of their true market presence. Visual listening changes the game by detecting logos and branded products directly in images and videos, capturing silent brand mentions that text alone can't track. From influencer posts and event sponsorships to competitive analysis, learn how image-first monitoring surfaces hidden opportunities and amplifies your brand's Share of Voice.