From Highlights to ROI: Annotating Sponsor Moments
Sports highlights don’t just drive views — they can prove sponsorship ROI. This post shows how auto-tagging the exact seconds when a goal and a sponsor logo share the frame turns highlights into commercial evidence. Editors receive ready-made, brand-sorted clips with Screen Time baked in for instant social; commercial teams get standardized KPIs — vSOV, Exposure Score (area × position × clarity), and Cost per Exposure Second (CPeS)—to price, defend, and optimize deals. We outline a pragmatic path: assemble fast with ready vision APIs (logo recognition, OCR, anonymization), then tailor models for your venues to cut costs and lift accuracy. The result is faster distribution, cleaner make-goods, and board-level proof that turns highlights into revenue.
Top AI Trends in the Sports Industry for 2025
Artificial intelligence is no longer a futuristic concept in sports — it’s a powerful tool that’s reshaping how athletes train, how fans engage and how decisions are made on and off the field. In 2025, AI-driven solutions such as computer vision, machine learning and big data analytics are playing a central role in real-time player performance tracking, injury prevention and immersive content delivery. From football clubs scouting talent using video analysis to basketball leagues generating automated, personalized highlight reels, the applications are vast and growing. This blog post explores the most impactful AI trends revolutionizing the sports industry today and offers insights into how organizations — whether elite franchises or local clubs — can integrate off-the-shelf APIs or develop custom solutions to stay competitive in a data-driven era.