Visual Share-of-Voice: The New Sponsorship KPI
In 2025, marketers are searching for share of voice more than ever, yet traditional metrics fail to reflect what truly matters — what the audience actually sees. Visual Share of Voice (vSOV) is the next-generation KPI that measures sponsorship exposure second by second, translating on-screen logo presence into a precise percentage. Powered by AI-driven logo detection, vSOV enables executives to benchmark sponsorships across leagues, defend budgets with data, and negotiate contracts with confidence. For C-level leaders, it’s not just another metric — it’s the future standard for accountability and strategic advantage in sponsorship investments.
Analyzing Competitor Presence in Event Footage
In the crowded arena of trade shows, festivals, and corporate events, every logo in a photo or livestream is a silent competitor for audience attention. While traditional metrics capture mentions and clicks, they often miss the real battleground — the share of visual attention. Advances in AI-powered brand recognition now make it possible to track, quantify, and compare how often your competitors’ logos appear alongside yours, turning event footage into actionable competitive intelligence. The brands that measure and act on these insights will secure more than just presence — they’ll dominate the frame.
Social Listening 3.0: Visual Mentions You’re Missing
Text-based social listening tools miss up to 70% of brand mentions that appear only in user-generated images—unlabeled, untagged, and unseen. In this post, we explore how visual social listening is closing that gap using AI-powered logo and product recognition, enabling executives to surface hidden customer sentiment, detect risks earlier, and unlock a new layer of competitive intelligence from the content users don’t talk about — but show.
Influencer Alignment Audits: Are Posts Really On-Brand?
Influencers may tag your brand, but are they truly representing it on-screen? In a digital world dominated by visual storytelling, brands can no longer rely on mentions and hashtags alone. This article explores how AI-powered logo detection and visual audits reveal hidden gaps in influencer content — missed placements, off-brand visuals, and even competitor exposure. For C-level executives, it’s a roadmap to transform influencer marketing from guesswork into a measurable, contract-enforceable, and performance-optimized strategy.
Social Listening 2.0: Visual Logo Share Analytics
Text mentions tell only half the story. In today’s visual-first platforms like TikTok, Twitch and Instagram, your brand’s real exposure lives in the pixels — on hats, screens, cups and hoodies, often without a single hashtag or caption. Visual logo share analytics uses AI-powered detection to quantify when and where logos appear on-screen, revealing hidden brand value, competitor moves and sponsorship ROI traditional tools miss. This post explores how computer vision closes the gap and helps you truly see your share of voice.