Logo Heatmaps: Pinpointing Viewer Focus in Ads

Executives don’t need another vanity metric; they need proof that every marketing dollar buys real attention. Logo heatmaps provide that proof. By overlaying computer-vision–generated “attention contours” onto your ads, you’ll see — down to the pixel — where viewers lock eyes first and whether your brand mark makes the cut. Early adopters have boosted aided recall by up to 15 percent without increasing media spend, simply by nudging their logos into verified hot zones. Powered by ready-to-go services such as a Brand Recognition API — or a custom stack when strategic IP matters — heatmaps turn creative tweaks into measurable P&L gains.