Fans as Sensors: Crowdsourced Logo Audits at Mega-Events
At today’s mega-events, every fan with a smartphone becomes a roaming camera, capturing the true story of brand visibility from thousands of unique angles. Instead of relying solely on official broadcast feeds, forward-thinking organizations are now leveraging crowdsourced selfies and social media posts to power near-real-time sponsor exposure analytics. With advanced image recognition APIs, these organic fan photos are instantly transformed into actionable dashboards, giving rights-holders and sponsors unprecedented insights, complete venue coverage, and new tools for ROI-driven decision making — no extra infrastructure required. Discover how turning crowd pixels into KPIs is reshaping sponsorship strategy and unlocking the next wave of value from live event audiences.
Measuring Brand Visibility in Esports Streams
In esports, sponsorship success isn’t about where your logo sits — it’s about when and how often it’s seen in the heat of the match. Fast camera cuts, shifting player views, and unpredictable gameplay make traditional exposure estimates unreliable. AI-powered logo detection changes the game, delivering frame-by-frame visibility metrics across every stream and platform. For executives, this turns sponsorship from a gamble into a measurable asset — one that strengthens negotiation power, optimizes placement strategy, and maximizes ROI in one of the world’s fastest-growing entertainment markets.