From Sponsorship Spend to Screen Time ROI
Global brands pour billions into sports sponsorships, product placements, and broadcast signage — but too often rely on vague estimates to measure success. Traditional reporting offers little clarity on how much visibility a brand actually earns on screen. This post explores how AI-powered video analytics transforms sponsorship measurement, delivering precise metrics like screen time and visual share of voice. For executives, the shift from assumption to accountability unlocks smarter budget allocation, stronger negotiation leverage, and a sustainable competitive advantage in the sponsorship marketplace.
Visual Intelligence: How Brands Win in Short-Form Video Feeds
In the age of TikTok, Instagram Reels, and YouTube Shorts, attention has become the scarcest commodity. Brands have only seconds to make an impression, and in these fleeting moments, logos and visual cues matter more than words. This blog explores how visual intelligence — powered by AI-driven logo recognition — gives executives a new way to measure and strengthen their brand’s presence in short-form video feeds. By tracking “visual share-of-voice,” leaders can benchmark against competitors, validate campaign ROI, and align with rising search trends, transforming chaotic scrolls into actionable insights and lasting advantage.
Turning Store Traffic Footage into Marketing Insights
In-store cameras are no longer just for counting people — they're becoming powerful tools for understanding shopper behavior. By analyzing how long customers dwell at displays, which products they interact with, and how store layouts influence decisions, retailers can unlock insights once limited to e-commerce. This post explores how modern computer vision turns everyday footage into data-driven marketing decisions that boost engagement and conversion — without compromising customer privacy.
Key AI Trends Transforming the Broadcasting Industry in 2025
The broadcasting industry is undergoing a major transformation, driven by artificial intelligence. From AI-powered content creation and automated video production to real-time analytics and immersive viewer experiences, AI is reshaping how content is produced, distributed and monetized.
Broadcasters are using AI to personalize programming, enhance live event coverage and optimize ad placementswith real-time brand recognition. Computer vision is streamlining editing, background removal and object detection, making production faster and more efficient. Meanwhile, interactive features like AR overlays, live Q&A moderation and AI-generated captions are elevating audience engagement like never before.
As competition intensifies, broadcasters must strategically invest in AI — whether through off-the-shelf APIs for quick automation or custom AI solutions tailored for deeper innovation. The future of broadcasting belongs to those who leverage AI to stay ahead of evolving viewer expectations, improve efficiency and unlock new revenue opportunities.