From Highlights to ROI: Annotating Sponsor Moments
Sports highlights don’t just drive views — they can prove sponsorship ROI. This post shows how auto-tagging the exact seconds when a goal and a sponsor logo share the frame turns highlights into commercial evidence. Editors receive ready-made, brand-sorted clips with Screen Time baked in for instant social; commercial teams get standardized KPIs — vSOV, Exposure Score (area × position × clarity), and Cost per Exposure Second (CPeS)—to price, defend, and optimize deals. We outline a pragmatic path: assemble fast with ready vision APIs (logo recognition, OCR, anonymization), then tailor models for your venues to cut costs and lift accuracy. The result is faster distribution, cleaner make-goods, and board-level proof that turns highlights into revenue.
Cost per Exposure Second: Pricing the Pixel
As boards and CFOs demand ever-greater accountability for sponsorship spend, Cost per Exposure Second (CPeS) is emerging as the new gold standard for pricing on-screen brand visibility. Instead of relying on guesswork or outdated impression models, leading rights holders now merge advanced computer vision, real-time analytics, and dynamic rate cards to price every second of exposure — down to the pixel. This approach unlocks full transparency, enables flexible sponsorship tiers, and builds trust with both brands and investors. In this post, we break down the math, the technology, and the roadmap required to operationalize CPeS before next season — turning every moment on screen into a measurable, board-ready asset.
Screen-Time Pricing: From Guesswork to CPeS
For years, sponsorship and media rights have been priced on impressions — a model that overlooks how long a brand is visible, where it appears on screen, and whether audiences even notice it. As budgets tighten and scrutiny intensifies, this approach no longer satisfies boards, investors, or sponsors. Enter Cost per Exposure Second (CPeS): a next-generation metric that transforms every visible second of brand presence into a verifiable asset. Powered by AI-driven exposure scoring, CPeS enables executives to negotiate with precision, justify premium rates with evidence, and align sponsorship spend with measurable outcomes. The shift marks a turning point where transparency and accountability become the foundation of sponsorship value.